However, the development of photography, but it is still using many of the original illustrations of the ways and means, the use of many illustrations of the idea and layout, although the said illustration golden age of the end, however, it can be said illustration photography to change the media, the use of photography the way the re-development, from this perspective, the development of the United States, illustrations can be said to enter the new era and new stage of development. At the same time, the popularity of pop internationalism up by the Swiss Agency for Development of graphic design style in the West, affecting a lot of graphic designers, but also the face of the rigid graphic design, therefore, prompted some graphic designers to attempt to change the stereotypical face of new development trend. About during the 1950s to the 1960s, has always been more liberal in the design concept of the design community, there a new generation of designers, began to pay more attention to the concept of personal image performance, pay more attention to graphic design and art form combined, more emphasis on the emotional effect of the graphic design, these young American generation of graphic designers use a mixture of photography and illustration techniques to design a new graphic works, the performance of their ideas, they become American graphic design concept of image design The founder of the factions.
“pushpin” Design Group is concerned about how to further the development of this integrated design approach to a higher level, so that each page printed on paper can become a unified, integrated, inseparable content . They used information on the history of graphic design, including painting since the Renaissance, or even the popular comic as the reference design, their design has a free, lively features, while their ideas through free way into one, this compromise design is indeed very eyes and ears at the time for a new one.
“pushpin” Design Group formed this free, comprehensive, unified and artistic style known as the “pushpin style” (Push Pin Style), this style spread widely around the world and imitate The impact is very large, and one of the important influence on the world graphic designers for graphic design of the United States after the war. In addition to these two outstanding designers, in addition to a considerable number of the young designers under their influence, they grew up under the influence of the “pushpin” style, but also broke through the “pushpin” limitations, further development of the “pushpin” style. “Pushpin” style for the integrated use of graphic design image, personal artistic concepts and graphic design combined with the design tools, especially the graphics and fonts combine the use of the method, for a whole generation of American graphic design is, with to a lot of impact. the
Milton grasset, of Milton Glaser, (1929 -) works, Brooklyn Brewery logo.
the Shiwa Manchester and Glaser to design a range of style special font. They designed the fonts are often not out of the plan, but because some of the graphic design needs of the project, and the design of certain words in the graphic design projects, has designed some fonts in the design of the project is completed, they put the whole all the letters of the alphabet design. Such as A with ink (Artone ink) sign a new font of the Shiwa Manchester design ink drops motivated, as well as Glaser designed fonts French buffalo chewing gum “(Buffalo Gum,), later known “buffalo body” (the the Buffalo typeface) Although this the gum final production.
Shiwa Manchester central concern is how to unique personal style and generally convey the function of the design together. He also likes to use the method of line drawing, but also like the color film color in color and Glaser different places: Glaser like the use with layers of color film color, and he completely flat coated colors Therefore, his work is more easy to understand, at the same time, he also tends to a variety of media mix to achieve a special effect. Extensively in the design drawn from the children book illustrations, original art, folk art, expressionist woodcuts, comic strips, etc. reference nutrient, even for the graphic design of the Victorian era also very fond of the local Victorian in their design. This design, full of vitality, the graphic design of a variety of factors have become unified, the contents of the artistic charm of his men, his design has been widely praised and loved.
of Shiwa Manchester design album “The Threepenny Opera” (The
1950s, the golden age of American illustration because of the development and use of photography and new media gradually heading towards recession, nearing completion. In the past half-century, the narrative illustrations basically become a major component of American graphic design, however, the development and popularization of photography, the improvements of the paper and printing technology improvements are realistic illustrations decline of traditional illustrations bright colors, exaggerated, the perfect image to establish a far cry from real life fantasy world, and the photographer is true, accurate, rapid, so welcome to a wide range of readers, the popularity of photography, and finally the end of illustrated history of the United States, illustrations of the United States has never recovered, and gradually become an important part in the graphic design.
these designers are concentrated in New York City, most of them are New York College of Art and Design young students of the College, one of the more typical representative of the the Seymour the ? Qiewa Manchester (Seymour Chwast, 1931 -), Milton Glaser (of Milton Glaser, 1929 -), Reynolds ? Lu Fensi ( Reynolds Ruffins, 1930 -), Edward Soler (Edward Sorel, 1929 -), they are a College of Art in New York Cooper Union (Cooper Union) students, they all graduated in 1951, during their studies, they like-minded, we rented the same studio, and therefore can be widely and fully communicate design ideas which, Glaser graduated in 1951, when the U.S. Fulbright Scholarship (a Fulbright
the third generation of ” The pushpin Group representative of Paul Davis (Paul Davis, 1938 -), in the early stages of the “pushpin” is the use of woodcut techniques-dimensional works of art the way has a very strong primitive art features has aroused widespread attention from the beginning he later changed the art reference direction, turning to the realistic painting style of the early American colonial period paintings as a reference for their own design, so the image of his painting is very strong. full and true, he and other designers of the “pushpin” faction, also attaches great importance to the illustrations and other graphic design components, in particular the unity between and font, because he go high degree of realism in painting naturalistic way, so he graphic design efforts to move closer to the naturalistic, the font is basically portrayed consistent theme and drawing illustrations. in 1976, he designed posters for colorful girl … “(For on Colored Girls …), the use of realistic portrait painting, background plus the graffiti-style font color of the rainbow, painting part and text part of the combination is very good, because the background of this drama is in New York, so he put decorative tiles and flags of the New York subway as a poster other text, including a theater addresses, performance time and cast lists, and so motivation, the vision of the artistic and graphic design to convey a unified, reached a high artistic level, this is a very successful outcome of his exploration
“pushpin” faction has its unique design features, has been widely welcomed, however, it has not been able to like the flat style of the Swiss internationalism as the graphic design on the United States and other countries of the Western monopoly. The main reason is because the art and graphic design together with its limitations, to convey in the most need a high degree of visual function in place, this method does not apply, such widely used in painting and photography art as the basis for the limitations caused by one of the reasons for this genre still can not achieve widespread.
original Address: (the Push Pin) “> graphic design pioneer” pushpin send (the Push Pin) of: kings
“pushpin” faction is widely spread in the graphic design style of internationalism in the world when the rage in the United States, for such a mainstream design style to make exploratory groping, provides a unified, formal, rigid style of a monopoly position when the performance of channels and methods, active in the graphic design profession. its style has a warm, close, friendly art features, color is also more lively, rigorous, compared to the rational internationalism graphic design style, this style gives a feeling of relaxed, this style will not only affect the younger generation of design in the “pushpin” home, but also affected and not directly related to the “pushpin” Group. such as Richard Hess (Richard Hess, 1934 -), very close to the style of his design and Davis, by pushpin “to send a great impact on the results of Hess designed to pay more attention to the performance of the surreal, but its concept is still based on the” pushpin “faction.” pushpin “for his outstanding design can explain to send a positive impact for the U.S. graphic design role.
Milton grasset,, (Milton Glaser,
Milton ? grasset, (Milton Glaser,,
affected by “pushpin” style was influenced and grew up in the second generation, which is In the early 1960s and 1970s generation of American graphic designers, outstanding Bali ? Zadeh (Barry, Zaid, 1939 -). Zade Canadians, the original school buildings and English personal preferences, so self-graphic design and illustration, once engaged in design work in Toronto, Canada and the United Kingdom, London, and later to New York to join the pushpin design firm to become a member of the “pushpin” Design Group history style attaches great importance to pay attention to research and learning style of each period in the past, and trying some historical factors in their design in the design part of the Victorian era plane, in particular, is his extensive flat style of the 1920s “Art Deco” movement as a reference and reference of design, design a distinctive new works to him this for the attention of history, his design has a very unique personal style, because this style made him a “pushpin” to send an outstanding second-generation designer. His representative works include 1970 for the British art historian Bevis Hiller Bevis, Hillier, design “Art Deco” (Art Deco), a book by its cover design, the most prominent of the ability to combine his love for the “Art Deco” movement, and mature to the historical style and modern visual communication design. his design is not review of the history, nor is it copied to the historical style, but the plane layout, space, layout and organization to combine the results of the design features of the history and personal development.
Cheers, 